50 Shades a Self-Publishing Success Story? I Don’t Think So
Random House have just announced a massive increase in profits for the first half of 2012 – over 20% – and a lot of those percentage points are down to FIFTY SHADES OF GREY. They have sold 30 million copies between March and June, with sales evenly divided between the trade paperback and ebook editions. Thirty million! That’s a copy for every man, woman and child in Holland, Sweden and Norway.
Like me, Catherine Howard hasn’t actually read FIFTY but she knows an awful lot about self-publishing. Despite nearly every news story you read claiming it as an enormous self-publishing success, she sees it as the triumph of an original marketing ploy.