Safari Friday searching the web for writers and readers — Hungry for fame? Need a quotable qualified news source? HARO: a service for journalists and anyone who wants publicity
HARO (Help A Reporter Out) is a web based service for reporters, feature writers and bloggers who need an expert or an interviewee for an article they are writing.
Potential ‘sources’ — such as authors with a book to promote or any business wanting to make a name for themselves — receive three email alerts a day giving details of the stories journalists are working on.
Most alerts relate to North America but about 10 to 20 a week are from media outlets looking for an UK news source. And of course the more journalists who sign up the more opportunities that will arise…
Founded in 2008, the service is free both to journalists (about 30,000 are now using it) and sources. There are super-duper services you can buy into but I can’t see why you’d want more than the basic one which is free.
Here’s a couple of examples of the queries submitted that I’ve taken at random – the first is USA, the Second UK.
Thrifty woman with a relatively spendy husband
Category: General Media Outlet: Woman’s Day Deadline: 7:00 PM EST – 18 June Query: I’m looking to speak with a woman who feels that she and her husband have different spending philosophies. For example, she puts in effort to clip coupons and find deals when shopping for the home, but he isn’t as cost-conscious when sent out to run errands. Even more so, when the holiday season rolls around, shopping for gifts leads to stressful disagreements. This person would be considered for a feature in the Money section of an upcoming issue of Woman’s Day magazine. I’d like to discuss with the person their monetary considerations on the matter.
Requirements: Female, between 30-60 years of age – Able to provide photos to accompany the feature – Willing to discuss the matter over multiple interviews
Accessories needed for reviews within magazine Media Outlet: Android Magazine
Deadline: 7:00 PM EST – 11 June Query: We’re currently on the lookout for new accessories to review within our issues. We aren’t looking for anything in particular, but they must work and be compatible with an Android smartphone or tablet. With each product we perform a full review, take a few snapshots of it and provide full links to the accompanying website.
Safari = Swahili for long journey. I am on the look out for anything accessible from a keyboard that educates, entertains, intrigues, raises a smile. Anything that helps a reader get through the day or a writer the next draft. Let me know if you have a website that you’d like featured or discover something that really should be shared. Click on the contact button in the left hand column and let me know