New year – new you? Tempted by promises of detox diets, super-foods and high-tech work out plans? Before you pay out for them, take a moment to consider whether the claims are based on solid science, or if they are just seductive marketing claims designed to part you from your pennies. With support from the Wellcome Trust, the charity Sense About Science has launched a new interactive website, that lets you ask individuals and companies directly for evidence behind claims they make. Sense About Science’s Max Goldman explains why we’re encouraging everyone to Ask for Evidence…

From all directions we are told what we should and shouldn’t do: advice about diets, ways to stay healthy, fight disease, avoid chemicals, help the environment. Some of this advice is based on rigorous testing and evidence, but lots of it isn’t. How do we sift through the confusion and work out…