Did you know a small bookshop pre-ordered 250 signed copies of The Cuckoo’s Calling before J.K.Rowling was outed?
Goldsboro Books (Photo credit: RachelH_)
Goldsboro Books in central London specialises in modern first editions but it hasn’t tried to cash in. Every copy was sold for the jacket price of £16.99 even though the bookshop owners were well aware that they could get much more.
I’ve just checked and right now a signed copy is on Ebay for £1000 and there are still two days to go before the bidding ends.
What do you think?
Was it the decent thing to do and in the long run they will benefit from keeping faith with their regular customers.
Or was it hopelessly unbusiness-like?
(All 250 copies are long gone by the way.)